Here’s some background.
What would be the best birthday ever? That question, coupled with the stat that 1 out of 3 people will be diagnosed with cancer, helps frame precious life moments and the importance of protecting them.
Users were directed, from display ads, email blasts, social media, site promotions, billboards, and direct mail, to a landing page that provided an overview on the need for contributions and their impact.
contributions: art direction, campaign strategy, copywriting, design, illustration, user experience